Insert Store Here: What Would You Put In The Former Watercolors Cafe?

The Lindbergh Boulevard location has been home to a number of restaurants over the years. What do you think would work here?

This property at 611 N. Lindbergh Boulevard in Creve Coeur has been vacant for years. The most recent tenant was the Watercolors Cafe. An attempt to place a Senior Living facility there in 2007 failed to get past the city's board of adjustment, according to meeting minutes, after residents nearby expressed concern that the facility wasn't a good fit for the property.

Proposals for the parcel have been controversial for years, dating back to Howard Johnsons' development there decades ago. A 2005 St. Louis Magazine review of Watercolors chronicles the tenants which have come and gone, and notes the built-in traffic obstacles for patrons trying to access the site.

If you had your druthers, what do you think would work here? Tell us in the comment section.

jeffery leathers June 16, 2012 at 01:38 PM
Philip, that is a great idea. If you haven't already, I suggest develo ping a business plan. You can google business plan for templates. A great business starts with a great idea that is immediately put to action. Creve Coeur is very pro business and the city goverment is packed with many resources for those who want to live and build their business in one of the greatest cities..
flyoverland June 16, 2012 at 03:03 PM
The problem with that location is you can't easily make the turn from the Northbound lanes. You have to go down and make the U-turn. By that time, you have passed it and are closer to the many places on Olive. If Monsanto were the answer Watercolors, or the BBQ place before that would have made it. A business plan may start with a good idea, but the most important line item is money. Where are you going to get it? Creve Coeur isn't going to give you the money. A bank isn't going to lend it to you, (unless you have collateral), so, your only option is to use your own funds, or borrow it from friends and family. That's the tough part.
David Caldwell June 16, 2012 at 04:24 PM
I would like to see a "back to the future" Howard Johnsons, so I could pretend I was 40 years younger! (Sorry, the zoning code won't permit a drive-thru.) The story was that the KC Masterpiece left because the landlord wanted too much. So is the median barrier the real obstacle?
M. Bentz June 16, 2012 at 08:49 PM
K.C. Masterpiece didn't leave from a lack of business. It was always packed and by the way it had "curbside" service. At one time my telephone was crossed with theirs and I was shocked how much business was being called in. (AT&T fixed that problem). Watercolors was underfunded. They compromised with their ingredients, their staff, and their decor. If you ever ate there, you already know why it failed. Median, Schmedian.
Scott Simon June 19, 2012 at 10:16 AM
We have enough restaurants. Sell the property, tear it down and build something else there.


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