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"Maplewood Minute" to Feature Maplewood Businesses on Oldies 103.3 KLOU

The first of the weekly spots highlighted the upcoming "Let Them Eat Art."

On Friday mornings, you can now catch a bit of Maplewood business news on the radio.

Account executive Aubrey Bates of Clear Channel approached Executive Director Jeannine Beck earlier this year about promoting with their stations.

Beck said usually when media approaches her about advertising, the opportunities are event-based and beyond what the chamber's budget allows, and told Bates so.

After several discussions, Bates came back to Beck and presented the concept of a Maplewood Minute, which would premier weekly throughout the year.

"From her presentation, I could tell that she put a great deal of thought into our discussions and really listened to what kind of package would benefit us," Beck said. "The package is appealing because of the opportunity for our businesses, who individually couldn’t afford advertising on a top radio station, to receive high visibility."

Beck said the benefit for Maplewood is two-fold; businesses enjoy the perks of prime advertising opportunities, and Maplewood’s image as a great place to play and do business is reinforced week after week.

Catch the Maplewood Minute on Mornings on Oldies 103.3 KLOU, every Friday morning between 7:00 and 8:00 presented by Sherry Farmer.

Last Friday, the City of Maplewood Special Business District was the first featured spot. The upcoming Let Them Eat Art event was promoted.

This is what was read on-air:

Sherry Farmer here to invite you to a fun local event that the entire family can enjoy, and I'm talking even those with fur. It's the City of Maplewood's Let Them Eat Art event, Friday, July 13, featuring the first ever Let Them Eat Art dog costume contest. Entry fee only ten bucks, and there's going to be five catagories each with cash prizes. Best Dog and Person Costume, Best Route 66 Theme, Best in Spirit, People's Choice and Best Overall.

Gift bags courtesy of , sponsored by the Corporation.

Now the Judges are going to include George Mahe of St. Louis Magazine, Chad Garrison of the RFT, Jennifer Dulin Wiley of Alive Magazine and Darin Slyman of the Vital Voice.

So be sure to register today at CityofMaplewood.com/dog-costume-contest. Or you can just visit the Let Them Eat Art web page at cityofmaplewood.com, and hope to see you there. It's all going to take place July 13, from 6-11 p.m. On a Friday, it's the Let Them Eat Art event.

Nick Bettger June 26, 2012 at 02:07 PM
Here's a link to the first Maplewood Minute: http://youtu.be/vik8Cx41dgE Chamber members can contact the office for more information on reserving your spot, nonmembers are encouraged to join to take advantage of this opportunity.
Doug Miner June 26, 2012 at 02:39 PM
Thanks for adding that, Nick! Great opportunity for Maplewood businesses!
Airedale Antics June 26, 2012 at 03:55 PM
We appreciate the Maplewood Minute and the support from the City of Maplewood, the Chamber and the folks at the 103.3 KLOU.. Let Them Eat Art is a great event. Tell all your pup-loving friends that the dog costume contest is going to be a tail wagging good time. Make sure to get your 4 pawed kids signed up for this soon! Woof!
Dan L June 27, 2012 at 08:55 AM
Go Maplewood, go 103.3. What a great marketing plan.
Aubrey Bates June 27, 2012 at 08:20 PM
Thank you Jeannine and Nick! I'm very excited for this campaign and Maplewood! If you or anyone else needs anything you can reach me at aubreybates@clearchannel.com.

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