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New Doughnut Shop Planning to Open in Maplewood

The shop is planning to move into the space recently vacated by Pixies Hair Design on Sutton Boulevard.

A shop serving traditional doughnuts, as well as more imaginative creations now found in shops on the coasts, is seeking a May opening in downtown Maplewood. 

Corey Smale, one of the partners in a bakery planning to move into the space recently vacated by Pixies Hair Design on Sutton Boulevard, said he grew up going to shops like World’s Fair Doughnuts, John Donut and Donut Drive-In. The new Maplewood shop will be called Strange Donuts.

“We love the classics, but also, what’s been done with cupcakes is being done with doughnuts in other cities,” Smale said. “Voodoo Doughnuts, in Portland, Oregon, has national recognition. They were the first to add bacon to a doughnut. In St. Louis we haven’t seen it done.”

One of the partners in the business is the baker, who goes by “Sweet Will.” He previously worked at The Cup in the Central West End.

Smale, 28, has not been in the food business previously. The other partner is Tyler Fenwick.

Smale said they plan on offering 12 types of doughnuts each week—six classics and six “creations.”

“For those wanting to get more strange, we’ll have a creme brulee,” he said. “One we were working on last weekend was a deep, deep chocolate cake – very dense. It has a vanilla mint topping, and it’s very creamy, and then we sprinkle some Oreos, and not just regular Oreos, because you’ve got to go for double stuffed.”

He said they'll still have jelly, Boston cream, glazed and other traditional classics.

Smale said they’re getting word of the shop out locally at first.

“We want to be out there for a few months, putting cool content out there, just sharing ideas, and just reaching out to the audience,” he said.

Find Strange Donuts on Facebook and Twitter. Stay connected to Maplewood-Brentwood Patch on Facebook at www.facebook.com/MaplewoodBrentwoodPatch.

See more about Maplewood businesses on Patch:

  • Monarch Chef to Open New Restaurant in Clayton
  • Post Bar & Grill Could Expand into Creve Coeur
  • Schlafly Looking for 40 Acres For Expansion
Sarah Flagg January 14, 2013 at 10:48 PM
Everything Corey Smale and Tyler Fenwick touches turns to gold. Look out for a wildly successful business. I can't wait until they deliver:)
Cathy Edmond January 15, 2013 at 04:05 AM
I have been saying for years that Maplewood could support a donut shop! good luck guys, we'll be there!
DB January 15, 2013 at 01:13 PM
Sounds delicious!
Mr. Completely January 15, 2013 at 02:13 PM
Caption This Photo: What, Jumpin Jupiter Paid Their Sales Tax?
Jonathan Spencer January 15, 2013 at 02:53 PM
Any word on seating and coffee offerings?
Karen January 15, 2013 at 03:41 PM
Uh-oh.
Joe Scott January 15, 2013 at 07:06 PM
They had you at bacon in a doughnut, didn't they, Sarah?
Jill Schwieger January 16, 2013 at 03:50 AM
Yay! Just plain Yay!
Jeremy March 16, 2013 at 11:45 PM
I could think of much stranger donuts, but I don't think mine would pass a health inspection.

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