Proposed Promenade Redevelopment Requires Shane Co. Demolition

Planning and Zoning met Wednesday to determine if parking will be adequate.

The owners of the Promenade at Brentwood, DDR, have plans to add 10,000 square feet of retail space at the north end, where the Shane Co. is now.

The proposal involves demolishing the Shane Co. store, and rebuilding.

The Shane Co. has already announced it is relocating to Olivette.

Rordan Shane, of the Shane Co., said in early Oct. that he'd heard about expansion plans, and Shane Co. could have worked around it, but decided to move.

Brian Sullivan, of FRCH Design Worldwide, representing DDR, said there is new tenant interest from soft goods retailers for the new locations.

Brentwood Planning and Zoning met Wednesday night with traffic engineer Lee Cannon from Crawford Bunte Brammeier (CBB) to talk about parking.

Committee chairperson John Geppert said because 10,000 square feet of retail space is being added, parking spaces will be lost.

Cannon said there are large areas in the parking lot between Target and Trader Joe's that are underutilized, but there's a limit of about 300 feet that shoppers will walk to a store.

The committee talked about how to control where employees park to save nearby spaces for customers.

The Brentwood Board of Aldermen will need to approve any plans for the expansion.

TOOWARM December 01, 2012 at 02:04 PM
I don't go to either Promenade or Brentwood Square. Too crowded and refuse to pay 10% sales tax to build fountains,landscaping, and Christmas lights (which takes a crew of at least three 1+ days to install.
mormit December 01, 2012 at 02:28 PM
What the Promenade has now is two lines of traffic directly in front of the stores where pedestrians have to cross to get to the stores. The "underutilized" area is just the place where you don't have to wait for a spot. I park there and walk to the 2-4 stores I want to visit because I don't mind walking. I have thought for some time that it should be set up with one thoroughfare right down the center with one Northbound lane, one Southbound, and a center turn lane. It would have evenly placed stop signs to control flow. This would keep the bulk of vehicle traffic from conflicting with pedestrians. Then in front of the stores you would only have vehicles turning between parking isles or dropping off/picking up.
CHERYL EMERY December 01, 2012 at 03:08 PM
I will bet you, that the City of Brentwood has no intentions of fixing the parking issues. They intentionally made them that way in order to get more people shopping. The parking spaces do not meet code and they had control over how they were placed.
Richard Emery December 05, 2012 at 02:20 PM
The City of Brentwood needs to control what developers are doing with the size of parking spaces. The Promenade has spaces that are clearly narrower than the city ordinance. They should be required to meet the rules. Who at City Hall allowed them to violate our rules? And they want to expand the leasable space within the center and cause more parking demand? Planning and Zoning needs to force a restriping of the lot to meet code and not allow any expansion if it cannot be proven that they can achieve the required spaces, at the required size to meet the additional square footage of the expansion.
RDBet December 05, 2012 at 04:19 PM
The retailer/developers do not care about the busy lot, because it still works for them. A giant empty parking lot is not enticing, but a crowded one is (for some). Shoppers like the challenge. Having to beat some other person for a parking spot and into a crowded store to buy the new gizmo with cheese on top fulfills their hunter-gatherer instincts. For every one of us that steer clear of the place because of the madness, two are drawn to it like moths to a light. Thus, I don't think the developers fret too much over the parking lot being too crowded. They worry more about avoiding uncrowded lots and wasted space. Personally, I am not a fan of the craziness of that parking lot. Brentwood Square is just as bad


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